At a Glance:
Developing businesses in remote areas that incorporate different cultures is an intriguing learning activity for business students. Students are challenged to analyze more comprehensively in creating plans and strategies, without neglecting local understandings.
During this program, students are invited to inspect a remote area, located a few hours from the capital Phnom Penh. There, they will work together in teams, assisted by local residents, to analyze the area’s potential and develop a sustainable destination tourism strategy, which they will be invited to present to the local community. Students on longer programs are invited to implement aspects of their plans, working with the community.