Developing businesses in remote areas that incorporate different cultures is an intriguing learning activity for business students. Students are challenged to analyze more comprehensively in creating plans and strategies, without neglecting local understandings. This compelling opportunity is what GROUND gives within Rural Business Development in Cambodia program.
Students are invited to inspect a remote area, located a few hours from the capital Phnom Penh. There, they will work together on teams as well as assisted by local residents to analyze the area’s potential and develop a sustainable destination tourism strategy.